Content Targeting
Content Marketing Services
for Clients in San Antonio, TX & Nationwide
These ads will only interact with a user interested in / viewing content relevant to the target consumer. Native ads are not easily recognizable as an ad. They adopt the look and feel of a website’s content, inviting the viewer to engage with them.
For more information about the value content marketing services can have on your overall campaign, we encourage you to contact us and schedule a free consultation! The marketers at DigiROI Marketing would be happy to meet with you to discuss your options and begin crafting content tailored to your ideal consumer. While we are based in San Antonio, TX, we a proud to serve clients nationwide for the best results.
What are Content Marketing and Native Advertising?
Native advertising is something that all of us are familiar with. It’s a type of online marketing characterized by a streamlined and unobtrusive ad placement and the targeted and valuable information that it provides to a specified demographic.
Native ads are placed within a website so that they don’t disrupt the experience of the viewer, like part of a story, and usually do not appear like a traditional ad in that they may not directly advertise for a product or service.
On the other hand, content marketing is a much bigger idea and has a wider and longer-term focused goal. Like native advertising, content marketing provides valuable information to raise brand awareness while targeting a specialized group of potential customers.
Content marketing goes further in that its primary focus includes nurturing the lead as part of a long-term process with the end result being sales and conversions. It is not a single piece of content but an ongoing marketing process that integrates into an overall digital marketing campaign.
It includes content assets like videos, guides, newsletters, whitepapers and blogs. Another important distinction is that the media shared through content marketing is owned by the business that is sharing it and can be a valuable digital asset of theirs, while native ads traditionally run on a “pay to play” basis on platforms that the company does not own. Content marketing targeting allows us to target consumers at the local, regional and national level.
Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.
For more information and a no-commitment consultation contact DigiROI Marketing.