Geo-Targeting

Geo-targeting involves targeting a user based on their location, available as zip, city, state, country and radius. Custom geo-fencing is also available.

 

By definition, geo-targeting is the practice of delivering content to a user based on his/her geographic location. This can be done on the city or zip code level via IP address or device ID, through GPS signals, geo-fencing, and more.

 

Marketers geo-target users on their always-present mobile devices because each person’s location has something to say about their environment and their mindset at a given time — which makes it easier to deliver relevant ad content. The more relevant an ad or offer is, the more likely it is to drive what the marketer wants: a sale.

 

The idea behind geo-targeting is that understanding a consumer’s real-time location helps marketers achieve the holy grail of delivering the “right message at the right time.” In a simple example, an adult customer visiting car dealerships is likely interested in buying a car, and serving a local Toyota ad to this customer more likely to be successful.

 

Serving a Toyota ad to someone at (or near) a local car dealership is an example of geo-targeting on a hyperlocal level. But it applies on a larger scale, too.

 

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals. For more information and a no-commitment consultation, contact DigiROI Marketing.