Direct Mail
DigiROI Marketing has a volume dollar partnership with the number one direct mail national company. We have the expertise and tools to grow your business…..
• Increase Brand Awareness
• Encourage Engagement
• Drive Profitable Sales
• Retain Your Existing Customer Base
• Reach New Customers
• Reward Shopper Loyalty
We use 1st and 3rd party data to fuel proprietary targeting technology platform, to identify your ideal audience with unparalleled accuracy. We then apply the data and insights to our vast portfolio of print and digital solutions to deliver the best possible results.
Scalability
Gain insights into 120M households to grow your business. Whether your focus is on a single location or a national footprint, we have the scale to accommodate our clients.
Direct Mail Print Options Based on Consumer Reach
Reach a Market
Direct Mail Wrap
• Four-page outer jacket that surrounds inserts
• Ideal to boost awareness for multiple locations or website
• Distributed and versioned to entire market or portion (-125K HHs/Zone)
Reach a Neighborhood
Direct Mail Insert
• Customized inserts inside the Direct Mail Wrap
• Ideal for driving action for single location or website
• Distributed and versioned to a neighborhood (-3.5K HHs/sub-ZIP)
Reach an Individual
Dynamic Postcard
• 1:1 conversation with your ideal consumer
• Ability to customize and personalize creative to individual HHs
• Able to reach HHs at the carrier route level
Win an Extra Trip, Basket, or Shopper
Conquest vulnerable competitors by targeting their peripheral consumers with short-term promotions. Well-placed offers are very effective at persuading value-seeking and non-brand loyal consumers to switch brands.As the leader in marketing technology and consumer engagement we, offer alternatives that will enable your brand to adapt.
Anticipate Consumers’ Needs
Exclusive intelligence from our direct mail print partner:
Ready to Buy
What people want to
buy now
Lifestyle and Interests
What people routinely enjoy throughout their lives
Store Visits
Where people choose
to shop
Demographics
Predicted age, gender, ethnicity, and income
Purchases
What products and categories people prefer
Coupon Redemption
Likelihood of being
a saver
Build a More Complete and Custom Audience
Our direct mail partners connect layers of predictive intelligence — all anchored to a household
Consumer Understanding
Who People Are
Female/Moms, 25-44, Earnings at medium level, Elementary kids in HH
People’s Interests
Snuggle, Laundry Detergent/Products/ Cleaning, Competitive Brands, Deals, Walmart
Where People Shop
Frequent visits to Walmart
Neighborhood Understanding
What Products People Buy
Snuggle, Laundry Detergent, Laundry Products, Competitive Brands
How Receptive to Coupons
Redeems coupons for laundry products
Where People Spend
High/frequent spend at Walmart