Direct Mail Advertising

Target the Right Households. Deliver a Message They Can Hold. Audience-Based Solo Direct Mail + Digital

One Audience. Multiple Touchpoints.

DigiROI combines Audience-Based Solo Direct Mail with digital advertising to create a coordinated, multi-channel campaign.

Using available first-party and third-party data, we help identify households that align with the customers your business wants to reach. Your Solo Direct Mail piece reaches those targeted households, while digital advertising can reinforce your message across additional channels and devices.

Go Beyond ZIP Codes

Today’s direct mail can be much more sophisticated than simply mailing everyone within a geographic area.

Depending on the campaign and available data, audience targeting can incorporate signals such as:

Ready to Buy

Reach consumers showing characteristics or behaviors associated with purchase intent.

Lifestyle & Interests

Reach audiences based on interests, activities, preferences, and lifestyle characteristics.

Store Visits

Use location and visitation insights to help identify consumers based on the types of businesses and locations they visit.

Demographics

Build audiences using available attributes such as age range, household income, homeowner status, household composition, and other characteristics.

Purchase Behavior

Reach audiences based on available purchase categories, shopping preferences, and consumer behavior.

Value & Savings Behavior

Identify consumers who demonstrate an affinity for promotions, offers, coupons, and value-driven purchasing.

 

Combine Direct Mail With Digital Advertising

Direct mail becomes even more powerful when it works as part of a coordinated marketing strategy.

DigiROI can integrate direct mail with other advertising solutions, including:

  • Programmatic Display Advertising
  • Connected TV (CTV / OTT)
  • Online Video Advertising
  • Programmatic Audio
  • Geofencing & Location-Based Advertising
  • Google Search Advertising
  • Meta Advertising
  • Retargeting

This gives your business multiple opportunities to reach the same market across both physical and digital channels—building awareness, reinforcing your message, and encouraging action.

Put Audience-Based Solo Direct Mail to Work for Your Business

Whether your goal is acquiring new customers, increasing store traffic, promoting an offer, supporting a new location, or expanding into a new market, DigiROI can develop a Solo Direct Mail strategy supported by digital advertising around your business goals.

Ready to Reach the Right Customers?

Contact DigiROI Marketing & Advertising to discuss an Audience-Based Solo Direct Mail + Digital strategy for your business.

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