Direct Mail

DigiROI Marketing has a volume dollar partnership with the number one direct mail national company. We have the expertise and tools to grow your business…..

• Increase Brand Awareness
• Encourage Engagement
• Drive Profitable Sales
• Retain Your Existing Customer Base
• Reach New Customers
• Reward Shopper Loyalty

We use 1st and 3rd party data to fuel proprietary targeting technology platform, to identify your ideal audience with unparalleled accuracy. We then apply the data and insights to our vast portfolio of print and digital solutions to deliver the best possible results.

Scalability

Gain insights into 120M households to grow your business. Whether your focus is on a single location or a national footprint, we have the scale to accommodate our clients.

Direct Mail Print Options Based on Consumer Reach

Reach a Market

Direct Mail Wrap

• Four-page outer jacket that surrounds inserts


• Ideal to boost awareness for multiple locations or website


• Distributed and versioned to entire market or portion (-125K HHs/Zone)

Reach a Neighborhood

Direct Mail Insert

• Customized inserts inside the Direct Mail Wrap


• Ideal for driving action for single location or website


• Distributed and versioned to a neighborhood (-3.5K HHs/sub-ZIP)

Reach an Individual

Dynamic Postcard

• 1:1 conversation with your ideal consumer


• Ability to customize and personalize creative to individual HHs


• Able to reach HHs at the carrier route level

Win an Extra Trip, Basket, or Shopper

Conquest vulnerable competitors by targeting their peripheral consumers with short-term promotions. Well-placed offers are very effective at persuading value-seeking and non-brand loyal consumers to switch brands.

As the leader in marketing technology and consumer engagement we, offer alternatives that will enable your brand to adapt.

Anticipate Consumers’ Needs

Exclusive intelligence from our direct mail print partner:


Ready to Buy
What people want to
buy now


Lifestyle and Interests
What people routinely enjoy throughout their lives


Store Visits
Where people choose
to shop


Demographics
Predicted age, gender, ethnicity, and income


Purchases
What products and categories people prefer


Coupon Redemption
Likelihood of being
a saver

Build a More Complete and Custom Audience

Our direct mail partners connect layers of predictive intelligence — all anchored to a household

Consumer Understanding

Who People Are

Female/Moms, 25-44, Earnings at medium level, Elementary kids in HH

People’s Interests

Snuggle, Laundry Detergent/Products/ Cleaning, Competitive Brands, Deals, Walmart

Where People Shop

Frequent visits to Walmart

Neighborhood Understanding

What Products People Buy

Snuggle, Laundry Detergent, Laundry Products, Competitive Brands

How Receptive to Coupons

Redeems coupons for laundry products

Where People Spend

High/frequent spend at Walmart

Household Connect

Mauro Ponce is EVP at DigiROI Marketing. He has over 35 years of experience in print media and digital media. He is bi-lingual and fluent in English and Spanish. Mauro is our expert for Direct Mail, Newspapers, Magazines and anything print.  Mauro oversees the execution of advertising campaigns specifically for print media negotiations and placement to ensure effective exposure, reach, frequency and low cost per thousand rates for our clients

O: 210-642-9320