Micro-Proximity / Geofencing Marketing
Micro-Proximity and Geofencing Marketing
It can narrow down the field for your ads and provide a higher rate of return by pre-qualifying customers through their search location.
What is “Micro-Proximity” Targeting?
This real-time, hyper-local geo-targeting allows you to serve ads to customers while they are at a specific location on a specific date or date range.
Micro-Proximity targeting offers the ability to serve real-time ads based on a location of any device within a defined 100-1000 meter proximity or fence. It offers the ability to target outside the U.S.
Quality Locations + Quality Device Lat/Long = Quality Targeting
Radius Mapping: Precise real-time location data is matched with an appropriate radius to draw scale and create your geo-fence. Radius can be down to 1 meter. OR, select a category of businesses. For example, target every college or university in an area.
Micro-Proximity Targeting Strategies:
Location Targeting: Reach consumers while they’re at specific locations, stores, offices, etc.
Conquest Visitor Targeting: Reach consumers who have visited your competitors’ locations.
Area Targeting: Bring potential customers in or ask them to come back when they’re nearby.
Activity & Interest Targeting: Reach consumers based on category of store they’re in, like coffee shops, bars, restaurants, etc.
Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.
For more information and a no-commitment consultation contact DigiROI Marketing.