Reach The USA Hispanic Market With DigiROI Marketing!

Population Growth: The Hispanic population continues to be the fastest-growing demographic group in the United States. There are over 67 million Hispanics in the U.S., making up nearly 19% of the total USA population and 2nd largest Hispanic/Latino population in the world.
Economic Power: The purchasing power of Hispanic Americans is substantial and continues to rise. It was estimated to be around $2.14 trillion spending power, making it one of the most influential consumer segments.

Young Demographic: The Hispanic population is relatively young, with a median age significantly lower than that of the general population. This means that Hispanic consumers are likely to drive market trends and consumption for decades to come.
Cultural Influence: Hispanic culture significantly influences mainstream American culture, from food and music to fashion and entertainment. This cultural impact extends to consumer behavior and preferences.
Digital Engagement: Hispanic consumers are highly engaged online, with high rates of social media usage and mobile connectivity. They are often early adopters of new technologies and digital platforms, making them a key target for digital marketing strategies.
Brand Loyalty: Hispanic consumers tend to show strong brand loyalty, particularly towards brands that understand and respect their cultural values. This loyalty can translate into long-term customer relationships for businesses.
Entrepreneurship: Hispanics are increasingly prominent in the entrepreneurial landscape, with a growing number of Hispanic-owned businesses contributing significantly to the economy.

Overall, the Hispanic consumer market in the USA is not only large and growing but also diverse and dynamic, presenting numerous opportunities for businesses across various sectors.

The sections below give you the scale and impact of the USA Hispanic consumer. And DigiROI Marketing knows how to reach them with Digital Media, Direct Mail, Print Media, TV, OOH and More.

The U.S. Hispanic Market Today

SCALE 67M

With a population of 67 million it is the 2nd largest Hispanic/Latino population in the World

IMPACT $3.2T

U.S. Hispanic GDP
88% Growth since 2010

$2.14T

PURCHASING POWER
Real consumption grew more than 3X faster from 2010 to 2021 versus non-Hispanic consumers

TODAY

Hispanic Population is concentrated in Top markets

U.S. Hispanics Today

66.5M

20% of Total U.S. Pop

TOP 20 Markets Today

43.1M

31% of Total Population

TOMORROW

The 5-year projected outlook is even more impactful
By 2028

U.S. Hispanics

74.0M

22% of Total U.S. Pop. +11% Growth

Top 20 Markets

47.3M

34% of Total Population 10% growth

Hispanics in the Top 20 Markets Over-Index the U.S. by 55%

Spanish Language is Valuable Currency for Preserving Culture

Prevalent & Growing

86%

of Hispanics speak Spanish at home

42M

Spanish speakers in the U.S. Up +13%

10M

Americans aged 19 & under speak Spanish

9 in 10

Hispanics say “It’s important for me to teach Spanish to my children to help maintain Hispanic culture.”

Inherent To The Hispanic Identity

Language Is One Of The Top Identity Groups For Hispanic People

68%

Family

61%

Language

58%

Race/Ethnicity

55%

Nationality

55%

Cultural Traditions

Key Growth Attributes…

Population
Income
Household Formation
Educational Attainment
Labor Force
Homeownership

Hispanic Consumers are at the forefront of Digital Device Ownership

43%

Smart TV

87%

Smartphone

81%

SVOD Subscription
Vs. 75% Non-Hispanic Whites

86%

Connected Devices
Vs. 77% Non-Hispanic Whites

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.

For more information and a no-commitment consultation contact DigiROI Marketing.