Search Re-Targeting

Search re-targeting pursues user audiences

based on previous keyword searches conducted on search engines such as Google, Yahoo! and Bing. This strategy provides a great one-two punch by aligning your Search Engine Marketing (SEM) with display advertising, thus fusing the power of intent with repeated brand exposure.

Search Targeting – How Does It Work?

If a potential customer does a keyword search for “Nike Air Max Sale,” the search might yield several big-name advertisers using SEM to target the same keyword, making the smaller, local retailer struggle to be noticed.
Re-targeting specific searches allows tailored ads personalized to the consumer conducting the search to appear, no matter where they are on the network.
Google search on iPhone

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.

 For more information and a no-commitment consultation contact DigiROI Marketing.