Billboard
Billboard Services
for Clients in San Antonio, TX & Nationwide
At DigiROI Marketing, we understand that to brands, audiences are everything. OOH has mastered the blend of art and science that delivers groundbreaking campaigns for our clients. Billboards (OOH) are the most visible media platform in America, we understand OOH and our role in helping our clients reach their audience. That’s why we are dedicated to helping your business grow stronger.
OOH is a powerful media that allows to use metrics, making OOH media more accurate, more agile, and more accountable. OOH is powered by audiences with an insights suite and attribution solutions designed to reach and measure impact against your desired outcomes.
OOH blends the visibility and creative impact of real-world media with the versatility of digital, infused with the power of audience data. OOH champions the power of the biggest canvases in America to drive engagement, fame, and trust.
OOH is front and center in the places where people live, work and play. From neighborhoods and communities, to urban centers and transit hubs, to busier than every highways and roads. OOH are everywhere. OOH empowers smart brands to leverage ubiquity
(500K+ canvases), a national footprint (25 top markets), and local community connections (and relevance).
DigiROI Marketing revenue volume OOH agreements allows us to stretch your advertising dollars!
DigiROI Marketing Provides Turn-Key Co-Op Management For Our Clients
Campaign Planning and Management:
We work with brands to establish a dealer-centric campaign focusing on Co-Op, Shopper Marketing or MDF funding.
Retailer – Dealer Co-Op Strategies:
We help our clients locate, secure and use brand dollars to fund campaigns – and/or become an extension of your marketing team.
Campaign Approval
We will work with the brands to ensure all campaigns are pre-approved and brand compliant.
Claiming Paperwork:
We assist with claiming of funds, Co-Op reimbursement and proof of performance needs.
Impact Where IT Matters
Digiroi Marketing Leverages The Of Technology, Location, And Creativity To Drive Impactful Engagements Between Brands And Audiences.
TECHNOLOGY
Technology is a priority for DigiROI Marketing. We have the right hardware, software, and data to make your campaigns targeted, efficient, and trackable. We know reaching the right people is a top priority. That’s why we use syndicated research, proprietary geospatial data, and real time mobile data to find people IRL. We also know that measurement matters. So, we have developed an attribution model that is scalable to meet different business needs.LOCATION
At its heart, OOH is a location based medium allowing smart brands to leverage contextual relevance. With over 500K canvases & presence in highly trafficked transit hubs, OOH has national breadth with deep local depth. This scale allows all brands, national or local, to make an impact and maintain a national presence (7 out of 10 Americans weekly*), with targeted messaging by market or demographic.CREATIVITY
Creative drives 70% of an ad’s effectiveness and OOH is the most creative medium out there. OOH delivers the best assets in the country, serving as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative. Leverage our award winning in- house creative team, for best in class creative services and dynamic capabilities your digital creative.
Time To Mix It Up
New Consumer Behavioral Changes
Highlight And Increase Ooh Proximity Marketing Power. As Your Audience Mixes Up Their Routine, Ooh Has The Ability To Integrate Into Communities, Drive Contextual And Situational Relevance, And Amplify Digital Media’s Effectiveness Uniquely Digiroi Marketing Can Help You Reach (and YOUR MESSAGING) TO IMPACT CONSUMERS.ALL EYES ON OUTDOOR
The demand for outdoor and real life experiences remains high. Whether on the roads or in transit systems, OOH’s impact is higher than ever before. In fact, 62% of city- dwelling adults reported noticing OOH ads more now than pre-pandemic. It doesn’t stop there. People take action after OOH exposure, with top actions including search, website visitation, talking about the brand, and in-store purchases. Brands are taking note, with 77% increasing their knowledge of the sector in the past 18 months.MOST TRUSTED MEDIUM
Trust is key for brands today. OOH remains the most trusted medium, seeing the largest increase in consumer trust in the past three years. We believe this is due to its tangible in real life nature. This is especially true among the younger generations, with OOH being the #1 preferred media format for Millennials and Gen Z. And it continues to drive action, with 92% of Millennials and 77% of Gen Z responding that they were extremely likely to purchase a product after seeing an OOH ad.
DIGITAL BURNOUT
People are experiencing digital fatigue, with 75% reporting skipping ads and 52% already spending less time with their various screens. Advertisers see OOH as a viable solution, due to its real life impact and creativity that amplifies digital connections. That’s why 87% of advertisers are recommending digital OOH in the next 12 months. Leverage the core strengths of OOH with the connectivity of mobile to provide more touchpoints of engagement and inspire people to search, shop, or share.Digital Billboards
Digital Billboards are one of the most popular current forms of OOH advertising. With 24/7 Illumination and bright vibrant copy this is a great way to display your brand message. Throw in the no production and install costs and it’s no wonder this is one of the fastest growing and most popular forms of OOH advertising.
Digital Billboards
- Best locations selected for Digital Billboards
- No production or install costs
- 24/7 illumination
- Flexibility to change messaging quickly
Mobile Billboards
Rolling Billboards provide a street level option along a customized route allowing advertisers to target a very specific event, neighborhood or area.
Mobile Billboards
- Advertising faces on both sides and the back
- GPS Tracking System on each truck
- Backlit Illumination provides visibility day and night
- Customizable and targeted routes
Wall Murals
The largest format advertising available offers maximum exposure. Wall Murals are the premier format to utilize as part of OOH media plan.
Bus Media
Reach a large audience with bus advertising, offering high visibility with consistent daily views. Your ad will go where the people are and will be seen by pedestrians as well as motorists every day. Big, bold, in your face every day, and yet it is not an obtrusive medium – it’s part of our everyday outdoor life and offers information in a unique and powerful format.
Static Transit Shelters
Digital Transit Shelters
Mobile Network
Social Media Integration
Driving Client Results
Social monitoring tracks lifts in location based social conversation and search with geofencing, plus social conversation around specific campaigns using keywords, hashtags, phrases, etc. Social listening metrics include: Reach, Spread, Mentions, Sentiment, and Trends.
Organic & Paid Engagement Opportunities
- QR Codes
- Augmented Reality (AR)
- Influencers
Contact Us Today to Schedule a Consultation!
Billboard advertising remains a potent marketing strategy due to its ability to capture the attention of a large audience. With strategic placement in high-traffic areas, billboards offer repeated exposure, helping to build brand awareness and engrain a company’s message in the minds of potential customers. This form of advertising is particularly effective for targeting specific audiences and creating a memorable impression, often complementing other marketing efforts such as online campaigns, social media, or print media strategies.
If you’d like to begin spreading your message to thousands of drivers and residents in your targeted region, please feel free to contact DigiROI Marketing today! We’d be happy to schedule a free consultation with you to discuss our billboard services and the benefits it can provide your campaign.