ABOUT US
ROI-DRIVEN DIGITAL MARKETING AND TRADITIONAL MEDIA THAT DRIVES REAL GROWTH
At DigiROl Marketing, our mission is simple: to help businesses grow through data-driven digital marketing strategies that deliver measurable results.
We're a full-service digital first marketing and advertising agency specializing in Programmatic, SEO, PPC, web design, content marketing, social media and traditional media designed to increase visibility, generate quality leads, and maximize ROl.
Our team combines creativity, analytics, and industry expertise to create customized marketing solutions that align with your goals and drive long-term success.
We don't guess.
We engineer growth.
By combining advanced audience targeting, Display, CTV/OTT, Video, Search, Social, Email, and strategic traditional media, we create unified, data-driven campaigns that generate measurable outcomes — from qualified leads to verified store visits and revenue growth.
Powered by our proprietary tech stack and premier media partnerships, every initiative is built on accountability, continuous optimization, and ROI — not vanity metrics. We operate as an extension of your marketing team, delivering disciplined execution and scalable, long-term impact.
At DigiROl Marketing, we don't just market—we deliver results that grow your business.
Engage your target audience along their path to explore and purchase:
Please check out industries we specialize in and our capabilities.
Please check out industries we specialize in and our capabilities.
Hernan Ponce, President, DigiROI Marketing and Advertising
A Journey from Media Executive to Entrepreneurial Visionary
Early Life and Education: Hernan was raised in South Florida. Growing up with a passion for business, he pursued a degree in business administration at Barry University in Miami Shores. He is bi-lingual and fluent in English and Spanish. His insatiable curiosity led him to explore the evolving landscape of media and its intersection with emerging digital opportunities.
Rise in the Corporate World: Hernan was given opportunities in sales and management at various media conglomerates such as McClatchy, Tribune, CBS Radio, Hearst corporation and Digital First Media. Hernan quickly climbed the ranks within these major media conglomerates, leveraging his keen understanding of sales, marketing, management, media trends and innovative thinking. He played pivotal roles in each of these company’s transition to digital platforms, foreseeing the shift in consumer behavior and the importance of adapting to the digital era.
Innovations in Media: As a corporate executive, Hernan spearheaded several groundbreaking initiatives that yielded huge revenue for each of the companies he worked for. He championed the development of launching new print and digital products, and interactive content. Under his leadership, each company grew market share in the print and digital media landscape.
Transition to Entrepreneurship: Driven by an entrepreneurial spirit, Hernan eventually made the bold decision to leave the corporate world and embark on his own journey. Drawing on his years of experience and foresight, he founded DigiROI Marketing, a marketing and advertising company headquartered in San Antonio, TX. He aimed at disrupting the traditional media landscape. The company serves local and national companies. His venture focused on partnering with technologies companies, marketing companies, and leveraging cutting-edge technologies. He negotiated revenue volume advertising agreements with media to deliver ROI (return on investment) for his clients.
Leadership Team
Hernan Ponce
President
Hernan brings over two decades of executive leadership experience across traditional and digital media. Raised in South Florida and bilingual in English and Spanish, he earned his business degree from Barry University before launching a career with some of the nation’s most recognized media organizations, including McClatchy, Tribune, CBS Radio, Hearst Media, and Digital First Media. Throughout his corporate tenure, Hernan played a key role in guiding organizations through the industry’s digital transformation — leading revenue strategy, launching innovative print and digital products, and building high-performance sales teams focused on measurable growth. As advertising shifted toward data-driven accountability and cross-channel consumer behavior, Hernan recognized a growing need for a more precise, ROI-focused media model. That vision led to the founding of DigiROI Marketing & Advertising. Today, Hernan leads DigiROI as a programmatic-first media agency built on advanced audience targeting, measurable attribution, and unified media strategy. Under his leadership, the agency helps local, regional, and national brands reach high-intent consumers across OTT/CTV, programmatic display, video, geo-targeting, and integrated media channels — all supported by transparent reporting and continuous optimization. Hernan’s philosophy is simple: Marketing should be measurable. Strategy should drive execution. And every dollar should be accountable. His mission remains focused on helping brands grow smarter, scale efficiently, and maximize return on investment.
Mauro Ponce
EVP
Mauro Ponce is EVP at DigiRoi Marketing. He has over 35 years of experience in print media and digital media. He is bi-lingual and fluent in English and Spanish. Mauro oversees Direct Mail, Newspapers, Magazines and print. Mauro oversees the execution of advertising campaigns for print media, negotiations and placement to ensure effective exposure, reach, frequency and low cost per thousands rates for our clients.
John "Papo" Ponce
Sr. VP Strategy & Operations
John “Papo” Ponce plays a pivotal role in shaping the agency’s vision and driving its growth. With a proven track record of developing and executing fully integrated marketing strategies, John ensures that every campaign is designed to maximize business impact for DigiROI’s diverse client base. John leads both the Digital and Traditional Media divisions, overseeing strategy and execution across programmatic advertising, geofencing, OTT/CTV, social media, print, out-of-home (OOH), broadcast TV, and other offline channels. His ability to blend cutting-edge digital innovation with the proven power of traditional media enables DigiROI to deliver cohesive, omnichannel campaigns that reach audiences wherever they are. John works closely with cross-functional teams to create unified brand experiences, leveraging emerging trends and performance data to continually optimize results. His leadership ensures that campaigns are not only creative but also strategically aligned and measurable. Before joining DigiROI, John spent 17 years in the financial industry, where he honed his skills in strategic planning, budgeting, vendor negotiations, and operational leadership. Today, his vision and expertise are instrumental in driving DigiROI’s continued success—pushing boundaries, fostering innovation, and delivering measurable ROI (Return On Investment) for clients nationwide.
Brian Mireles
Creative Director
Brian is a seasoned designer with a decade of experience crafting engaging digital experiences. After earning his Bachelor of Fine Arts, he began his career in advertising, honing his skills in logo design and branding. His passion for design evolved into a deep interest in the intersection of art and technology. This led him to transition into web design and UI/UX, where he has successfully designed and developed intuitive websites for enterprise-level companies. As a Staff Product Designer, Brian has a proven track record of solving complex design challenges and creating user-friendly interfaces that drive business outcomes. A lifelong learner, Brian embraces emerging technologies and stays at the forefront of industry trends to deliver innovative and impactful design solutions.
John Pearsall
Strategic Advisor
John has over 20 years of sales development experience working at IAC, Tribune, Hearst Media, Vericast, and IBTimes.com on national, regional, and local brands, providing clients with Digital, Direct Mail, Video, OOH, and other offline marketing solutions. Throughout his career, his passion has been building deep relationships with clients—diving into their businesses to assess needs, solve challenges, and deliver tactical, measurable strategies to optimize marketing performance and investment. John has collaborated with marketing leadership teams across Telecom, Retail, Gaming, Financial, and Travel sectors, along with their agency partners. This broad perspective has given him unique business insights and a deep understanding of the teamwork required to drive meaningful results in today’s competitive environment. Now retired, John continues to serve as a trusted strategic advisor to the President, Hernan Ponce, lending his experience and perspective to key initiatives. In his spare time, he enjoys the beach, snow skiing, golf, and most of all, spending time with family. He also proudly considers himself a Fish Taco aficionado!
Leadership Team
Hernan Ponce
President
Hernan, raised in South Florida and bilingual in English and Spanish, pursued a business degree at Barry University. His curiosity for media and digital opportunities shaped his career. He excelled in sales and management roles at major media companies like McClatchy, Tribune, CBS Radio, Hearst Media, and Digital First Media, where he helped lead their transition to digital platforms, leveraging his expertise in sales, marketing, and media trend. As a corporate executive, Hernan spearheaded innovative initiatives that significantly boosted revenue and market share through the development of new print and digital products. Eventually, Hernan left the corporate world to launch DigiROI Marketing and Advertising, a full-service agency offering digital marketing, traditional media, media planning and buying, creative services, analytics, and reporting. Leveraging partnerships with media companies, technology and Marketing firms, he focused on maximizing clients' returns on investment.
Mauro Ponce
EVP
Mauro Ponce is EVP at DigiRoi Marketing. He has over 35 years of experience in print media and digital media. He is bi-lingual and fluent in English and Spanish. Mauro oversees Direct Mail, Newspapers, Magazines and print. Mauro oversees the execution of advertising campaigns for print media, negotiations and placement to ensure effective exposure, reach, frequency and low cost per thousands rates for our clients.
John "Papo" Ponce
Sr. VP of Strategy
John "Papo" Ponce is Sr. VP of Strategy, known for his expertise in developing and executing online marketing and digital initiatives that drive business growth. With a comprehensive approach, John oversees key areas such as search engine optimization (SEO), social media marketing, paid advertising, email campaigns, and website analytics, ensuring a seamless and impactful digital presence across all platforms. He collaborates closely with cross-functional teams, including marketing, product development, and IT, to create cohesive digital experiences that align with business goals. John is also skilled at leveraging the latest digital trends, analyzing campaign data for optimal performance, and driving organizational digital transformation. With 17 years experience in the Financial industry, John’s leadership extends to managing budgets, negotiating with vendors, and delivering clear reports on ROI for digital strategies. With a strong strategic mindset and proficiency in digital tools and platforms, John continues to lead innovative digital marketing efforts that push boundaries and deliver results.
Brian Mireles
Creative Director
Brian is a seasoned designer with a decade of experience crafting engaging digital experiences. After earning his Bachelor of Fine Arts, he began his career in advertising, honing his skills in logo design and branding. His passion for design evolved into a deep interest in the intersection of art and technology. This led him to transition into web design and UI/UX, where he has successfully designed and developed intuitive websites for enterprise-level companies. As a Staff Product Designer, Brian has a proven track record of solving complex design challenges and creating user-friendly interfaces that drive business outcomes. A lifelong learner, Brian embraces emerging technologies and stays at the forefront of industry trends to deliver innovative and impactful design solutions.
John Pearsall
VP East Coast
John has over 20 years of sales development experience working at IAC, Tribune, Hearst Media, Vericast, and IBTimes.com on national, regional, and local brands, providing clients with Digital, Direct Mail, Video, OOH, and other Off-line marketing solutions.
His passion is establishing deep relationships with clients, going deep into their business to assess needs, help solve problems and provide tactical, measurable solutions to fully optimize their marketing performance and investment.
John has worked with marketing leadership teams in Telecom, Retail, Gaming, Financial, and Travel channels and their agency teams. It's given him a wide view of business insights and challenges clients face in today's competitive environment along with teamwork and partnership it takes for successful results.
In his spare time John enjoys the beach, snow skiing, golf, and most of all spending time with family. Additionally, he considers himself a Fish Taco aficionado!
Smart data can be your secret weapon
We leverage best-in-class tools and technology to develop, execute, and optimize your strategic campaigns.
