Device ID Targeting

 Statics: Consumers are using their smartphones and tablets more than ever, and 90%+ of that time is spent on mobile apps.

68% of people check their phones within 15 minutes of waking up. 150x - number of times the average person checks their phone every day. 87% of people keep their phone by their side day and night. 91% of people turn to their phones for ideas while in the middle of tasks.

What is “Device ID (DID)” Targeting?

Advanced spatiotemporal mapping allows us to target devices seen at a specific location and date as recently as three days ago and as far back as one year. Briefly, DID Targeting is exclusively a ‘lookback’ product. It captures device IDs from a specific address and time period as recently as three days ago and as far back as 12 months ago. You can also target entire neighborhoods or areas by zip code.

Apps on a iPhone

How Does Device ID Work?

DID Targeting by Location & Date(s): This method identifies mobile devices (users) that have been in specific locations during specified timeframes. We draw a polygon around any building/location(s) to create custom audiences targetable no matter where that user goes after their visit. By targeting the device ID we have high quality, real human user data to deliver your marketing/brand message. An Audience Insight Report is provided with this type of targeting displaying HHI, age ranges and other information.

Device ID Address Match: This method uses home addresses to match back to specific Device IDs. No Audience Insight Report is provided.

Visitor Targeting: Reach consumers who have visited target locations in the past, regardless of where they are now.

Facebook Device ID Targeting: Advertise to Facebook & Instagram users based on where they have visited in the past using any of the our targeting methods.

Conquest Visitor Targeting: Reach consumers who have visited your competitors’ locations.

Home Address Identification & Reverse Append: Link home addresses to device IDs, and vice versa.

Household Extension & Lookalike Targeting: Expanded audience segments that include other devices in the household and/or audience members with the same demographic and behavioral attributes

Device ID Video Pre-Roll Targeting: Advertise to video users based on where they have visited in the past using any of our targeting methods.

The Polygon: Our team uses specific address(es) and dates (or date ranges) to build a custom polygon in order to determine the number of devices seen at that location during that timeframe. Then, we can provide an estimated impression count that can be served to those devices and, if desired, other devices in the same household.

 

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.

 For more information and a no-commitment consultation contact DigiROI Marketing.