OTT / Connected TV
Over-the-Top and Connected TV Services
for Clients in San Antonio, TX & Nationwide
CONNECTED TV (OTT / CTV)
76%
of U.S. households have OTT services compared to 62% with traditional pay TV. Source: Parks Associates Survey
Combine the Impact of TV with the Precision of Digital
KEY BENEFITS
- Access premium, professionally produced content on name brand networks.
- Engage hard to reach audiences like Millennials and cord-cutters.
- Leverage sophisticated audience targeting to reach the right people who matter for your business.
What is Over-The-Top (OTT)?
Over-the-top (OTT) is delivery of video, audio, and other media content directly to consumers over the internet, bypassing traditional media such as cable, broadcast and satellite television platforms.
Connected TV refers to a television set that is connected to the internet, either directly through built-in internet capability or indirectly through devices such as streaming media players (e.g., Roku, Amazon Fire Stick, Apple TV), gaming console (e.g., Playstation, Xbox), or other devices that enable streaming. CTV allows users to access OTT content as well as traditional broadcast content.
In essence, OTT describes the method of content delivery, while CTV describes the device through which that content is viewed.
Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device. Combining CTV and FEP is a best practice to create better reach and awareness.
As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience, which they can now achieve with CTV advertising. 64% of people in the U.S. own a CTV device and half of U.S. Wi-Fi households now stream over-the-top (OTT) content like Netflix directly to their TV for an average of 1 hour and 40 minutes every day, according to ComScore.
To learn more about the benefits OTT advertising and connected TV services can complement your digital display targeting campaign, please feel free to contact us today! The team at DigiROI Marketing is proud to serve Hispanic business owners in San Antonio, TX and across the nation!
Video On Demand (VOD)
An alternative to live streaming, this allows busy consumers to catch up if they miss an episode, and many content providers offer both live and VOD content. More people now use streaming services than have a cable subscription – 67% of respondents (and 77% of millennials) watch streaming services.