Search Engine Marketing (S E M)
SEM and Pay-Per-Click Ads
for Clients in San Antonio, TX & Nationwide
What is SEM?
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. We generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both search engine optimization (SEO) and SEM. In combination with SEM and SEO, we also provide social media marketing (SMM) and website design/development services to improve your appearance online.
Contact our digital marketing and advertising agency today to learn more about the benefits of pay-per-click ads or to schedule a consultation! The team at DigiROI Marketing is proud to serve businesses in San Antonio, TX; Austin, TX; Miami, FL; Fort Lauderdale, FL; and nationwide.
Our team of Google Ads certified professionals follow all of Google’s best practices and are endorsed by Google.
Dedicated team of Google Ads and Bing certified professionals.
We follow a regimental process and strategy overview.
- Campaign Structure and Industry Best Practices.
- Competitor Analysis and Competitor Conquesting.
- Rigorous Keyword Analysis and Optimization.
- Professional Ad Development and Optimization.
- Bid and Budget Management Strategy.
- Campaign Optimization Strategy including A, B & C ad copy testing, ad group optimization, and more.
Common SEM Terms
Some of the most common terms used to refer to SEM include paid search ads, paid search advertising, PPC (pay-per-click), PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone, CPC (cost-per-click), CPM (cost-per-thousand impressions). Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
