Device ID Targeting
Device ID (DID) Targeting
for Clients in San Antonio, TX & Nationwide
68% of people check their phones within 15 minutes of waking up. 150x - number of times the average person checks their phone every day. 87% of people keep their phone by their side day and night. 91% of people turn to their phones for ideas while in the middle of tasks.
With so much time spent browsing and shopping on one's phone, it has become th perfect opportunity for marketers to place their message or ad campaigns during the best strategic moments. At DigiROI Marketing, we utilize device ID targeting to understand the viewing habits and locations of prospective customers so you can get the most out of your online marketing. Contact our office in San Antonio, TX today to learn more about the benefits of digital display targeting and to schedule a free consultation!
What is “Device ID (DID)” Targeting?
How Does Device ID Work?
DID Targeting by Location & Date(s): This method identifies mobile devices (users) that have been in specific locations during specified timeframes. We draw a polygon around any building/location(s) to create custom audiences targetable no matter where that user goes after their visit. By targeting the device ID we have high quality, real human user data to deliver your marketing/brand message. An Audience Insight Report is provided with this type of targeting displaying HHI, age ranges and other information.
Device ID Address Match: This method uses home addresses to match back to specific Device IDs. No Audience Insight Report is provided.
Visitor Targeting: Reach consumers who have visited target locations in the past, regardless of where they are now.
Facebook Device ID Targeting: Advertise to Facebook & Instagram users based on where they have visited in the past using any of the our targeting methods.
Conquest Visitor Targeting: Reach consumers who have visited your competitors’ locations.
Home Address Identification & Reverse Append: Link home addresses to device IDs, and vice versa.
Household Extension & Lookalike Targeting: Expanded audience segments that include other devices in the household and/or audience members with the same demographic and behavioral attributes
Device ID Video Pre-Roll Targeting: Advertise to video users based on where they have visited in the past using any of our targeting methods.
The Polygon: Our team uses specific address(es) and dates (or date ranges) to build a custom polygon in order to determine the number of devices seen at that location during that timeframe. Then, we can provide an estimated impression count that can be served to those devices and, if desired, other devices in the same household.