Healthcare

Utilize the Web and Traditional Media to Find Your Targeted Consumer.

DigiROI Marketing can help find consumers looking for healthcare where they’re engaged – on their desktops, laptops, tablets, smartphones and traditional media.
 

In the rapidly evolving digital landscape, healthcare organizations must leverage content marketing to educate, engage, and build trust with their audiences. A successful content strategy for healthcare should focus on delivering valuable information that addresses the concerns and questions of not only prospective patients, but new ones as well. This can be achieved through a variety of content marketing services such as informative blog posts, detailed service descriptions, patient testimonials, and educational videos. Each piece of content should be crafted with patient-centric language to ensure clarity, accuracy, and reliability. Additionally, utilizing Search Engine Optimization (SEO) for search engines is crucial to increase visibility and attract more traffic to your tailored healthcare pages.

By implementing these strategies, healthcare organizations can significantly enhance their online presence and patient engagement. Start engaging with your active or prospective patients with professional healthcare marketing strategies from DigiROI Marketing. Our team would be proud to meet with you to go over your goals and establish a digital or print media campaign that benefits your practice now and into the future. Contact our office in San Antonio, TX today to schedule a consultation!

69%

 

of mobile search volume is in the health category

Source: Hitwise report

88%

 

say they trust online reviews as much as personal recommendations and 39% read reviews on a regular basis. Studies in the last ten years show people read reviews and decide by them. 

Source: Brightlocal 2013

When patients see a paid search ad, they take action. 26% conduct searches for more info, 38% begin the research process, 39% visit the website of treatment center that was advertised, and 36% consider a treatment center that was advertisers. Source: Google treatment study 2012.

DigiROI Marketing Category Targeting and Technology is the most effective and turn-key way to get your message in front of active consumers who are most likely to act upon your message.

Female doctor talking with woman patient
We can target consumers across the web and through OmniChannel Video and Display, Content Marketing, Behavioral Targeting, Search Re-Targeting, IP Targeting, MicroProximity / Geo-Fencing, Device ID, OTT / Connected TV, Pre-Roll Video, YouTube, Video Bundled Strategies, Programmatic Audio, Email Marketing, Website Optimization, SEO, SEM / PPC / Google Ads, Social Media, Audience Targeting, Geo Targeting, Ongoing Insights / Measurements – and Traditional Media.

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