Newspapers
DigiROI’s marketing goal is to use newspapers to deliver efficient, innovative and strategic print and digital services solutions for local and national advertisers across all DMA markets.
Access to newspaper networks such as Hearst Newspapers, Tribune Publishing, Media News Group, McClatchy, and other major publications. Revenue agreements yield low CPMs, securing strong ROI for our clients.
- San Antonio Express-News
- San Francisco Chronicle
- Houston Chronicle
- Miami Herald
- El Nuevo Herald
- Sun Sentinel
- San Jose Mercury News
- Denver Post
- Chicago Tribune
- The Arizona Republic
- The Dallas Morning News
- Boston Globe
- Philadelphia Inquirer
- Atlanta Journal-Constitution
- The New York Times
- Los Angeles Times
- The Washington Post
DigiROI Marketing Connects our Clients with Local Newspapers
- Immediate and unique access to newspapers across all 210 DMAs
- DigiROI Marketing works with newspapers to ensure that your message gets to the right audience right away.
- Prime editorial adjacencies and/or franchise positions
- Our client-centered service delivers the best in local media to our clients
Newspaper Advantage: Loyal and Quality Audience
More platforms = More audience:
Newspapers’ audiences expand through seamless delivery via online and mobile platforms.
Ad Wantedness:
Unlike users of other media, newspaper readers want the ads.
Ad Engagement:
When reading, most readers aren’t doing anything else.
Ad Impact:
They use the ads for planning their next purchases and deciding which products to buy.
Newspapers Deliver a Quality Audience
Eight in 10 (79%) of adults have taken action as a result of reading or seeing an ad in a print newspaper in the past 30 days.
Newspaper media, combining the print newspaper and newspaper websites, were used by 57% of adults in the past seven days for shopping. planning. and purchase decisions. More than half (52%) use the print newspaper and one in five (21%) use newspaper websites.
Four in 10 adults have taken an action online as a result of reading or seeing an ad in a print newspaper in the past 30 days.
For print newspaper advertising, consumer benefits are most apparent for bringing sales to consumers’ attention (28%), for being believable and trustworthy (26%), advertising that consumers look forward to (22%), for being something that few try to avoid (9%), and for having advertising that few consider annoying (4%).
One-quarter (26%) of those who say they have not “read” the newspaper in the past week still report using the newspaper for a variety of purposes.